Design, Retouching, Artworking, Animation, sound design & 3D - Robbie Hancock
Creative - Kenneth Moore
Agency - We Are Social
Project Details
My involvement in this campaign was split into two main parts. First, I was responsible for establishing a new visual identity for the campaign, which was rolled out across both social media assets and OOH media. This included the full spectrum of creative production—design, retouching, animation, and final artwork—for all OOH placements and social content, ensuring a cohesive and impactful brand presence across all channels.
The second part of the project focused on creating a series of 3D animated assets designed to grab attention on social media and play into the then-trending “false 3D product” aesthetic. I modeled and textured the campaign’s bottle entirely from scratch and captured most of the background plates used for compositing the 3D elements. Each asset was localized to feature popular landmarks specific to regional markets and was supported by fully developed sound design, enhancing both engagement and cultural relevance.
