Design & Motion Graphics - Robbie Hancock
Creative - Tom Brandhorse
Agency - We Are Social
Project Details
Sky Sports briefed use to create a dynamic social campaign inspired by the visual style of Spotify Wrapped. The goal was to highlight the top stats and moments of the year for a collection of 10 football players, pundits, and referees — all with a light comedic tone to match the brand’s voice.
I was responsible for designing and animating the entire suite of videos, using Sky Sports’ iconic red and blue colour palette to maintain brand consistency. Each piece was tailored to the personality and story of the individual featured, blending bold motion design with playful copy and stat-based visuals.
I've showcased four of my personal favourites from the series below.
